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Did you know? Radio
Delivers a Solid Return On Investment: In a real-world test of four advertisers,
Radios demonstrated return on investment was 49 percent higher than
televisions. (Source: Radio AdLab) |
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Num. 10, June 2008 |
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WELCOME Dear Friends, After launching some new great shows like 40
Principales in the first quarter and adding
more and more stations to our family of affiliates, we continue to have reasons
to celebrate here in GLR. Our network covered
the Mexican Soccer 1st Division
League “Torneo de Clausura
2007” tournament from beginning to end. Once again our
listeners were able to enjoy the Finals, broadcast live through our
affiliates from the stadiums in Congratulations, Please send any
comments or suggestions you may have to: newsletter@glrnetworks.com |
ALL ABOUT… CHIVAS DE GUADALAJARA |
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And the Soccer Fun Boosts in July… Starting with “Apertura 2008 Tournament” in July, GLR is Home to the Exclusive Radio Rights for Chivas
de Guadalajara!
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Chivas is the most successful team in Mexican soccer history
with 11 championships, the most recent being the Apertura
2006 (Opening 2006). •
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GLR’s coverage of Mexican Soccer league also includes 6 Other Top Teams! |
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OUR
AFFILIATES We would like to welcome
the following stations who recently joined GLR Networks: KXPL 1060 - El Paso, TX, KQMO 97.7 - Springfield, MO, WIJR 880 - St.
Louis, MO, KNCR 1090 - Fortuna-Eureka, CA, WDAB 1580 - Greenville, SC, WKBF
1270 - Quad Cities, IA-IL and WCXN 1170 - Hickory, NC. Thanks for making our
family of affiliates bigger and bigger!! |
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GLR
PROGRAMMING GREAT
NEWS FOR OUR INDUSTRY |
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·
Survey finds 70% of Americans listen as much as five years
ago. Despite
competition from the Internet and other audio devices, radio continues to be
popular among American adults. That’s according to a just-released
telephone survey from American Media Services, which found 61% of adults
listen to the radio every day. AMS says the number is
“consistent” with last year’s poll. Car listening remains
strong too, with 73% of respondents saying they turn on the radio when they
get into their vehicle. And when it comes time for a commercial break, 53%
say they usually stay with the same station, 35% change it and 8% turn off
the radio. AMS chairman Edward Seeger says the findings show “Regular
radio remains a strong industry even while other audio devices are available.”
About a third of this poll’s participants say they have listened to
online radio, but just 12% have tuned into HD Radio. Seeger says
“Perhaps because the Internet is broadly accessible, many more
Americans have listened to the radio over the Internet than have purchased
the equipment to listen to HD radio.” ·
Radio reaches 95 percent of the
12+ Hispanic population weekly, with the average listener tuned in for over
22 hours (Source: Arbitron). |
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Affiliation Jimmy Perez ·
305 438 2571 · jperez@glrnetworks.com Advertising Miami – Los Angeles – |
Fax: (305) 644-6703 newsletter@glrnetworks.com |
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