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Did you know? Different
studies show that Americans still
believe radio is important and that consumers
are not cutting back on the time spent listening to terrestrial radio despite
the entry of high-technology competition. (Continues
under Radio Business Reports) |
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Num. 2, June 2006 |
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WELCOME Dear Friends, On this Please send any comments or suggestions you may have to: newsletter@glrnetworks.com ABOUT Your Stations Have Helped to Grow
GLR Programming *Total
market reach of almost 70% in top Hispanic markets *Coverage
in 9 of the top 10 and 18 of the top 20 Hispanic markets *Greatest
affiliation clearances. -Futbol Mexicano - 54% - -In addition, While the emphasis on - -Expansion of De Paisano a
Paisano -Development of ACQ with Alessandra Rampolla Find detailed
information about our company and programs on: www.glrnetworks.com •
WSUA 1260 AM, Radio Caracol, was recognized by
the City of • •
“Sexo y ahora que hago”,
book written by Alessandra Rampolla - host of |
Strong Interest by Hispanic Radio
Listeners in News and Talk (© Findings also supported by GLR’s
growth in first year. In a study by research company Broadcast Architecture,
Hispanic radio listeners with an interest in News and Talk were very adamant
in their interest to have more news on the radio to complement Talk
programming. The research conducted in the first quarter of 2006 indicated a
potential shift to take audience from television by supplying them with
relevant news in a timely manner on radio. The research commissioned by The highlights from the Broadcast
Architecture’s research that interviewed Hispanic radio listeners,
25-54 year old, likely to tune-in to News and Talk, delivered their
interest in the following: *News
reports 24 hours a day *News
once or twice per hour *News
when they want it *National
and international news as a first priority The research also noted: *85% of targeted
listeners like a news and talk mix rather than one or the other by themselves *The
greatest interest in sports is soccer with Futbol Mexicano at the top of the list A
choice of flexible newscasts that fit Talk
& Information stations and Music formats • Top-of-the-hour newscasts Geared to
the interest & daily lives of Hispanics in the
M-F/2 minutes/ 15x day M-F/1
minute / 6x day • LIVE Breaking News • Special Reports Information
that the audience wants to know
M-F / 4
minutes / 1x day
M-F/4 minutes/1x day
M-F/ 2.5 minutes/ 1x day The 1st Choice for
News! |
OUR AFFILIATES GLR would also like to welcome the following
stations to our affiliate family: • Que Pasa Radio Network and Que Pasa Mix Network, • Radio
Formula, Long Island & • La 1010 y 990 AM, San Francisco • La Buena Onda, Phoenix & Denver • La 1540 AM, Houston • Radio Bronco, Santa Barbara • La Doble X, Birmingham • El Sol 98.9, Charleston • La Que Buena,
Atlanta AFFIDAVITS Affidavits are very important for all of us. Please,
keep them coming!! Fax: 305 644 6703 ATT.: Luigi Bellizzi |
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COMING SOON… Revenue and Tune-in Opportunities Pasión Mundialista: a one hour
program to be launched June 9th,
covering soccer and every
country’s quest for the most coveted cup. Minuto Mundialista:
(3) 50-second daily (M-F) features on games, results, and player
profiles directly from
June 5th, 2006:
July 4th, 2006: OTHER
• Sports:
• Entertainment:
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RADIO BUSINESS REPORTS |
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New
Research Shows Solid Use of Radio A recent study by Arbitron
and Edison Media Research has found that listeners using radio are still spending
a great deal of time tuned in despite new media such as internet and
satellite radio. It found that the daily time spent listening for AM/FM radio
is 2 hours and 45 minutes, while consumers that use digital devices such as
internet radio, satellite or podcasts tune in to
radio for 2 hours and 48 minutes. The release which may be useful to your
sales efforts also contains the following information: -The
monthly audience of Internet radio increased from 37 to 52 million over the
past year. The weekly Internet radio audience also increased 50%, with 30
million listeners last year. -Online
radio listeners are 36% more likely than the average consumer to live in a
household with an annual income of more than $100,000. -Awareness
of XM and Sirius satellite radio has reached equal levels of 61% awareness
each among those age 12+ in households with an annual income of more than
$100,000, nearly double the percentage of all households. -11%
of Americans say they have ever listened to an audio podcast.
1/5 are 12-17 years old, and 53% are under 35. -More
than 1/3 of Americans say they are "very" or "somewhat"
interested in HD Radio, as are more than 40% of satellite subscribers. 1/3 of
those would be likely to purchase an HD Radio receiver at $100 and 58% at
$50. -77%
of Americans expect to listen to AM/FM radio as much as they do now despite
advancements in technology. The same holds true for 77% of Internet radio
listeners, and 73% of those who have tried audio podcasting. -64%
of Satellite radio subscribers say they plan to continue listening to the
same amount of AM/FM radio.
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A large majority of Americans strongly believe
in radio Americans rate the importance and relevance of local
commercial radio very highly, despite the entry of high-technology
competition, a national survey commissioned by American Media Services shows.
The survey found that 78% said radio is important in their everyday lives,
and 91% said radio is important in American life in general. Nearly
three-quarters (74%) said they listen to radio at least once a day. The telephone
survey of 1,004 American adults was conducted April 13-15. The new findings
complement those in Other findings of the survey include: • 78% usually tune to a local radio station when in
their car • More people had a favorite local radio
personality (37%) than a favorite television personality (32%), newspaper
personality (7%) or personality on a local internet site (1%) • 4 qualities that make a good radio personality:
89% liked to listen to someone who makes them think, 82% one who makes them
laugh, 79% wanted a personality they could trust, and 76% said a good radio
personality has strong ties to the local community •
41% said they liked to listen to stations that have a good balance of music,
news, weather and traffic information. That rated
above playing their kind of music (26%) or making them laugh (3%). • Of those respondents who had a "favorite
media personality," 37% said their favorite personality worked on the
radio, while 32% said their favorite worked on television. • 61% of those likely to change stations during commercial
breaks do so in a minute or less |
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