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Did
you know? Spanish-language
radio stations experienced a one-share gain from summer 2005's 10.1 share of all
listeners in the U.S. to a summer 2006 share of 11.1 and now rank fourth
among all radio formats listened to in Arbitron's
96 continuously measured markets. |
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Num. 4, December 2006 |
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WELCOME Dear Friends, During 2006, here at Grupo
Latino de Radio (GLR), we have created and distributed the most original and
relevant content for Spanish language radio. Our vast network of
correspondents in 22 countries has supported us in this endeavor alongside
our parent company Grupo PRISA, the global leader
in Spanish language media. Now, in 2007, we look forward to supporting your
efforts in reaching a very responsive Hispanic radio audience. Happy Holidays!! Please send any comments or suggestions you may have to: newsletter@glrnetworks.com •
•
The renowned journalist Jaime Florez has joined Caracol Radio
– WSUA 1260AM. He will direct and host the morning news show, Hoy por Hoy
(M-F, 5-9 am). •
GLR’s
live call in show De Paisano a Paisano airs at a
new time to allow more listeners reach their loved ones on the other side of
the border: De Paisano a Paisano Sunday, 8-10 pm ET / 5-7 pm PT Do you want to get a copy of The 2007 GLR Broadcasting Calendar? Send us an email at: WORK
@ GLR National
Network Sales and Local Spot Sales Account Executive Job Description: · Prospect,
market, sell & service advertising air time for GLR Networks and
represent our O&O stations in · Negotiate
business based on industry ratings in order to maximize station revenue &
share within parameters set by station management. · Achieve
revenue & share goals set by Sales Manager. · Develop
new advertisers by soliciting area business. · Service
clients to maintain positive working relationships. · Prepare
sales orders & production requests in timely manner. · Resolve
billing discrepancies & assist in collections of past due accounts. · Provide
regular reports to Sales Director regarding prospective sales orders, daily call
sheets, itineraries, new prospect lists, forecasts & competition
analysis. · Monitor
competitive media to continually prospect for new account leads. Develop account list from various
sources. Requirements: · Background
in related media sales with min 2 years experience. · Outstanding
marketing/presentation oral & written communication skills. · Strong
organizational skills, strong interpersonal skills. |
ALL
ABOUT… GLR
׀ SPORTS
Minuto Deportivo is GLR’s revolutionary Sports Newscast
service. A quick and energetic overview of the day’s sporting events. It
brings listeners scores, highlights, information about upcoming matches and
the latest Sport news in just one minute! A huge spectrum of information is given
with the participation of Grupo PRISA’s
world renowned correspondents. Its agile length makes Minuto Deportivo the perfect
choice for Talk and Music formats, in both AM and FM. These six (6) :60 second daily sports features easily incorporate with
the rest of the station’s programming. The Target – • Men (80%) / Women (20%) • Age: 35 – 55 • M Income The show – • Showcases sports in the • Includes Mexican Soccer, US Hispanics’
favorite sport. • Easy to integrate with any and all
programming. Why Minuto Deportivo
works – • Sports are a top of high interest to
Spanish language radio listeners. • Quick and energetic style. |
OUR
AFFILIATES We would like to welcome the following stations who
have recently joined GLR Networks: - KWKW 1330 / KWKU 1220, - KWMG 1210, Seattle - KGRW-94.7, - WIJR, - KRDM-1240, Bend Thanks for making our family of affiliates bigger
and better!!! Once again, we would also like to thank the support
by our affiliates, as in the following email we received: Thanks for your concern: I have been given the emergency and back-up
way of downloading the news and sports elements. Your team is well deserving of a pat on the
back... they are courteous and quite speedy in dealing with dilemmas. Thanks again. J.J. H. |
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OTHER
• News: A
choice of flexible newscasts that fit Talk & Information stations and
Music formats Top-of-the-hour newscasts - Geared to
the interest and daily lives of Hispanics in
LIVE Breaking News Special Reports Information
that the audience wants to know
• Sports:
•
Entertainment:
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RADIO
ADVERTISING |
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Hispanic
radio listeners are especially receptive to advertising Hispanics have a higher interest in radio
advertisements over other media outlets according to the recent findings from
Radio Ad Effectiveness Lab (RAEL) Personal Relevance Two: Radio's
Receptive Ad Environment from the Radio Advertising Bureau. Other findings
include: ·
Radio's receptive ad environment is
especially strong among Hispanics/Latinos (especially Spanish-Dominant
Hispanics). Ethnic populations also showed some additional, unique emotional
connections with their stations, indicating strong lifestyle bonds with
formats targeting those populations. ·
Hispanics were more likely than Whites to
use radio to have a good time, while it nearly matched African Americans
(42%) with use of radio to help overcome hardships. ·
In terms of advertising-related responses,
Spanish Dominant respondents were more likely to feel that the ads reached
them personally (40%) and were fun (32%) and honest (33%) while Hispanic
respondents in general and Whites were much lower on
all the factors. Black respondents were highest in thinking that ads
reached the intended people (44%, followed by Spanish Dominant with 37%) and
that they were concise (28%). More info can be found at http://www.radioadlab.org |
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